Privacy Policy

We are in the business of discretion. Here is what we collect, why, and what we will never do with it.

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  What we collect. When you buy a piece, reserve a diamond, enquire, book a consultation, or join our waitlist, we collect what you give us: your name, email address, phone number if you share it, delivery details when you order, and the details of what you're looking for, from the occasion to the budget to the timeline. Our website records the ordinary technical data most websites do (device, browser, pages visited) to keep the site working and understand how it's used.
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  Payments. Payments are processed by Stripe. Where instalment plans (Affirm, Klarna or Afterpay, through Stripe) are offered on catalogue-tier orders and you choose one, the information you give that provider is governed by their privacy policy; we receive only what's needed to fulfil your order. Your card number never touches our servers. It goes directly to the processor, who is bound by their own strict security and privacy obligations.
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  Why we collect it. To take your order, source and make what you've asked for, deliver and insure it, honour our guarantee afterward, and meet legal obligations such as tax and anti-fraud requirements. If you've joined the waitlist or asked to hear from us, we may write to you about the house. Rarely, and worth opening. You can opt out at any time, and we'll still love you.
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  How we measure the site. We use Plausible, a privacy-first analytics service, to count visits and understand which pages matter. It uses no cookies and stores no personal information. We also keep our own log of anonymous events on the site (a page viewed, a stone saved, a consultation booked) tied to a random, meaningless session number that expires when you close the tab. None of that identifies you.
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  Session recordings. If you accept in the cookie bar, we use Microsoft Clarity to see how the site is used: the pages you visit, where you click and scroll, and recordings of those visits. It sets cookies and Microsoft processes this information for us. We mask what you type into forms, and we do not record your sign-in, account, checkout or order pages. If you decline, none of this runs. You can change your answer at any time through Cookie preferences in the footer.
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  What stays in your browser. A few things are kept on your own device, so the site remembers you without an account. The stones you have saved to your shortlist. A welcome, introduction or partner code, if you arrived with one or were given one. The campaign labels on the link that brought you here, such as the name of a newsletter or a post. Your answer to the cookie bar, and your choice to reduce motion. The metal, carat and size you last chose on a piece, for as long as that tab is open.
  
  None of it leaves your device while you browse. When you place an order or send an enquiry, the code and the campaign labels travel with it, so that a discount is applied and so that we know which of our own efforts reached you. Clearing your browser’s site data removes all of it.
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  The Meta Pixel. We also run the Meta Pixel, so that when you find a piece through Instagram or Facebook we can see that the visit happened and show the right pieces there. It runs only after you accept it in the cookie bar. Until then it sets nothing and sends nothing. Once accepted, it sets a cookie in your browser and sends Meta the pages you view here, along with the identifiers Meta already holds if you are signed in to its services. Meta uses that under its own privacy policy. You can change your answer at any time through Cookie preferences in the footer, limit it through your Meta ad settings, or block third-party cookies, and the site works exactly the same without it. It is the only advertising tool we use.
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  What we never do. We do not sell your information. We do not rent it or trade it. Beyond the Meta Pixel described above, nothing about you is shared with advertisers. Discretion is part of what you are buying here, and it is not ours to trade away.
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  Who we share it with. Only the parties needed to serve you: Stripe and your chosen financing provider to take payment, couriers and insurers to deliver your piece, grading laboratories where certification requires it, and the service providers who run our website and email. After a purchase, Google may offer you a short survey about your order (Google Customer Reviews). To offer it, Google receives your order number, email and delivery country; it uses them to send the survey only if you choose to take part. Each of them is bound to use your information only for that work. And authorities, if the law requires it.
  
  Some of those providers hold or process information outside Canada, including in the United States, where it is subject to the laws of the place it is held.
  
  One more, named because it is the kind of thing a policy usually hides in “service providers”: when you make an enquiry, book a consultation or place an order, a short notification goes to the founder by Telegram so that somebody sees it quickly. It carries your name and the substance of your request, and it travels through Telegram’s servers outside Canada. It is the only place your details go that is not a payment, delivery, certification or infrastructure provider, which is why it is written here rather than left to a category.
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  How long we keep it. Named in months, because “a reasonable period” is not a commitment and because these are the numbers a scheduled job actually runs on:

  • Enquiries that never became an order: 24 months, then deleted.
  • Anonymous records of how the site was used: 12 months, then deleted. These carry no name and no email.
  • Records of sales: as long as tax and warranty obligations require.

  
  When you unsubscribe, we keep your email address and delete the rest. That is deliberate: erasing the address entirely would let it be added back and written to again, so we keep it on a list whose only purpose is to stop us contacting you. Everything else attached to it, your name, what you told us you were hoping for, where you came from, is erased within thirty days. Ask us to remove the address as well and we will.
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  Your rights. You may ask us at any time what we hold about you, ask us to correct it, or ask us to delete it (except what the law requires us to keep). We comply with Canada's PIPEDA and British Columbia's PIPA; if you are elsewhere, including the EU or UK, we honour the access, correction, and deletion rights of your jurisdiction. Write to us and we'll respond within 30 days.
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  Security. Your information is stored on access-controlled systems and shared internally only with the people who need it to serve you. No system is perfect; ours is treated with the same care as the stones.
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  Changes. We may update this policy. The version on this page at the time of your order is the one that applies to that order, and the date at the top of the page tells you which version you are reading.

Questions, requests, or concerns: concierge@dagarias.com